Dating back to the year of 1995, when the furniture trend within China was dominated by solid wood material, NORYA introduced chipboard furniture into the Chinese market. Our products were quickly followed by the young generation and westernized crowd in China, demand increased exponentially and NORYA adjusted itself by quick expansion and categorization of different collections.
By the end of 1996, NORYA achieved flexibility for furniture pieces installation by intensification production system management. From 19997 to 1999, NORYA refined its brand name image with slogans of “promoting agronomical office environment” and “NORYA is a choice of life-style”. Exponential growth of sales were accomplished with fast expanded number of satellite stores across all different cities in China. NORYA became a well-known furniture company in China, with most consumers coming from ages between 30 to 45.
In May of 2003, NORYA’s second factory successfully built and open in Guangdong. By the end of 2007, NORYA’s flagship collection, D3 Space, boomed in sales, triggering expansion to 167 stores in China, on top of exports to over 40 countries across the 5 continents, including Germany, Italy, Canada, Australia, England, France, Poland.