Exhibition space bumped up 40% for 10th edition of international furniture manufacturing technology show in Bengaluru
Four months ahead of the 10th edition of IndiaWood (March 8-12, 2018) display and exhibition space at the Bangalore International Exhibition Centre has been sold out! This is despite 10,000 square metres being added earlier this year in the newly constructed Hall 4 at the venue.
This is happening as a result of overwhelming response from both the machinery and materials sides of the supply chain, according to Mr. Sivakumar, Vice-President, PDA Trade Fairs, the organiser of IndiaWood, DelhiWood and MumbaiWood.
The good news is that the show organiser is adding yet more space – 6,000 square metres in Hall 3-Bto expand next year’s IndiaWood to 53,000 square metres of exhibition space, a whopping 40% increase over the previous edition in 2016!
PDA Trade Fairs had earlier announced that the new layout will now have four halls, an exclusive area for outdoor display, and three huge registration areas for visitors to ease the registration process.
As the leading platform for this sector, IndiaWood gives buyers a complete overview of the market in all its dimensions. It is seen as a driving force behind innovation and success in the solid wood and panel-based furniture production industry in the country. IndiaWood has consistently set the pace for the next two years.
With 53,000 square metres on hand, the organiser expects to cover every facet of woodworking and furniture production, making IndiaWood a show with all great business opportunities under one roof.
The new Hall 3-B will be available for exhibitors from the non-machinery segment. Stand allocationshave already begun.
Meanwhile Germany, China, Italy, France, Turkey, Taiwan, Canada, Malaysia, Russia, Sweden, Brazil and the USA will participate under their country pavilions.
There will be representations also from Nepal, Sri Lanka, Bangladesh, Myanmar, Bhutan, Thailand, Indonesia and the Philippines.
IndiaWoodemploys a full 9-month marketing campaign across all key promotional channels to ensure that exhibitors meet the people that matter to their business. This includes e-mailers, SMS, WhatsApp messages, radio andprint advertising, digital marketing, telemarketing, auto branding, international e-mail campaigns, TV commercials, direct mail, public relations campaignand much more.
Direct visitor promotion activitieshave been carried out through industry and trade associations in South-East Asian countries like Indonesia, Malaysia, Thailand and the Philippines.
Similar activities have been carried out in neighbouring countries like Sri Lanka, Nepal and Bhutan.Targeted e-mail campaigns are underway to attract trade delegations from West Asia and African markets.
Presentations and personal invitations to large furniture manufacturing and woodworking industry groups within India, as well as in Nepal, Sri Lanka, Bangladesh, Malaysia, Myanmar, Bhutan, Thailand, Singapore and Indonesia, have already been sent out.
Email broadcasts are also being carried out whereby potential visitors are invited to pre-register their attendance via the website (www.indiawood.com). Over 1,50,000 invitations are on their way to registered saw millers, hardware dealers/ resellers, interior decorators, woodworkers, timber and lumber dealers and distributors in India.
As usual, exhibitors are invited to nominate their key clients as VIPs for the 5-day show. Each contracted exhibitor will be given the opportunity to extend online visitor invitations to their clients and customers to visit them during the show.
A massive poster campaign covering more than a 100 Tier-1, Tier-2 and Tier-3 cities covering the distributor/ dealer network swill further publicise the event.Outdoor billboards promoting the show will be placed at strategic locations in across India prior to the show.
Through proactive engagement with stakeholders and a genuine commitment to excellence, IndiaWood has evolved in line with industry demand, and is globally recognised for doing so.
Exhibitors continue to value the strength of IndiaWood 2018 as a strategic platform, and will be showcasing the latest technology and innovations that are currently shaping modern furniture production.
There will be special activities to attract architects, interior designers and builders, to help them understand the complete supply chain. So far as carpenters are concerned, there will be live demonstrations of machinery, power tools and joinery, besides recognition to those with experience and talent.
Thousands of craftsmen, woodworkers and furniture manufacturers; distributors, dealers and manufacturers of hardware and accessories; plywood and particle board manufacturers and traders; manufacturers of wood-based products; architects, interior designers and builders; from all over India and South-East Asian and South Asian countries are once again looking forward to IndiaWood 2018.
IndiaWood 2018 Highlights
- 53,000 square metres exhibition space
- More than 850 exhibitors
- 12 country pavilions
- 60,000+ industry visitors expected
- 500VIPs and media representatives
The Institute of Indian Interior Designers (IIID) is actively involved with the Furniture and Fittings Skills Council (FFSC) in training activities. IIID proposes to conduct certificate workshops and training modules on the show floor during IndiaWood. PDA Trade Fairs and IIID will jointly conduct a seminar on topics that are of interest to the industry.
The theme is: ‘Wood in architecture’.
Skill development of small and medium enterprises, carpenters and craftsmen will be actively addressed at IndiaWood 2018 in association with the Furniture and Fittings Skills Council of India (FFSC).It will also promote the ‘Recognition of Prior Learning’ scheme to carpenters from all parts of India.