2016 edition figures

  • 441 exhibitors, 122 from abroad
  • 29,189 net square meters
  • 17,415 unique visitors, 14.2% more than in 2014
  • 29.1% share of international visitors

 

Halls 1 – 3
Machinery, accessories and tools for the furniture industry, especially for panel processing, machinery for surface finishing and related products, hardware and fittings, semi-finished materials and accessories for the furniture industry

 

Hall 2
Machinery, accessories and tools for solid wood processing, semifinished solid wood products, hardware and fittings

 

Hall 4
Forest machinery, vehicles and equipment. Machinery, accessories and tools for rimary wood processing, timber. Technology for construction timber, design and engineering, construction materials and products.

3

Promotion for Italian visitors

  • Multiple mailings of the printed brochure to a database of potential visitors including 40,000 contacts
  • Entrance ticket mailed to visitors of the previous twoeditions
  • Newsletter and direct mailing to a database of potential visitors including 26,000 units
  • Distribution of press releases to a media database
  • xylexpo.com and communication on social networks (Facebook, Linkedin and Twitter)
  • Telemarketing on a selected database including 10,000 contacts
  • Campaign on daily press, industry media, websites
  • Radio campaign
  • Outdoor campaign

 

Promotion for international visitors

  • Promotion network including 50 foreign offices (ICE, Chambers of Commerce, local agencies)
  • xylexpo.com and communications on social networks (Facebook, Linkedin and Twitter)
  • Campaign on industry media and websites
  • Multiple mailings of the printed brochure to a database of potential visitors including 30,000 contacts
  • Distribution of advertising materials at major international exhibitions
  • Newsletter and direct mailing to a database of potential visitors including 40,000 units
  • Distribution of press releases to a media database

 

ICE special programm

  • Advertising campaign in international magazines
  • Web campaign
  • Incoming program
  • International roadshow

origin-of-international-visitors

Why Xylexpo 2018
Tradition: This year Xylexpo is celebrating its 50° anniversary
Satisfaction: In 2016, 86% of exhibitors were satisfied with the number of visitors and quality of the event
Relevance: Xylexpo is included in the Italian plan for trade fair promotion and is supported by Mise (Italian Ministry of Economic Development