Following its earlier two editions, MUMBAIWOOD is shaping up to be another huge success in 2017.The exhibition will not only significantly increase in size but offers a visitor turnout across from across India.
Bringing together the best and most influential decision makers within the woodworking and furniture industry from across India, the 2017 edition of MumbaiWood is expected to be an “unmissable” trade and technology platform for manufacturers and carpenters, as well as architects and real estate developers.

 

MumbaiWood is scheduled to be held from 12-14 October at the Bombay Exhibition Centre. Now in its 3rd edition, the event is the ideal platform for exhibitors and buyers looking to gain an edge in a highly competitive market and meet face-to-face with decision makers.

 

According to Mr. SivaKumar V, Vice-President, PDA Trade Fairs, “Massive investments in hospitality, real estate, tourism, retail and hospital sectors across India have helped the furniture manufacturing industry enjoy a period of steady growth.”

 

“This growth has been reflected in our woodworking shows and attracted a diverse selection of exhibitors from India and abroad, all focussed on creating new business opportunities. We believe MumbaiWood will witness participation from more than 10,000 participants and business visitors, and the event will succeed in generating a large number of business deals during its three days,” he added.

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Visitor Interest
At the end of July 2017 the pre-registration numbers reflected a 70% increase compared to the previous edition of MumbaiWood. Visitors have registered from 27 states and 157 cities in India three months before the show. The states that have registered are: Maharashtra, Gujarat, Rajasthan, Madhya Pradesh, Karnataka, Kerala, Tamil Nadu, Andhra Pradesh, Telangana, Uttar Pradesh, West Bengal, Assam, Bihar, Chhattisgarh, Delhi, Diu & Daman, Haryana, Himachal Pradesh, J & K, Jharkhand, Manipur, Mizoram, Nagaland, Odisha, Punjab, Tripura and Uttrakhand.
“Going by the growth of our woodworking shows (IndiaWood 2016 and DelhiWood 2017) in terms of participation and visitor turnout, we strongly believe that MumbaiWood is well on the way to transforming into a “must participate” exhibition for the industry, especially for the panel processing, fittings & components and kitchen and cabinetry segments,” SivaKumar said.

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This year, MumbaiWood is marked by the participation of more than 200 exhibitors coming to display and share their latest machines, products, services, materials and expertise.

 

Social media
Social media marketing is already having a profound effect on business in general, as well as in the exhibition industry. Going forward it will be one of the continuing underpinning technologies that will drive marketing and business.

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“The growth if such social media platforms as Google, Facebook, Twitter and LinkedIn illustrate the acceptance of this type of targeted communication and, more importantly, community building,” notes SivaKumar. “Each of these platforms embodies its own community with its own social structure.”

 

All of PDA Trade Fairs’ woodworking shows – IndiaWood, DelhiWood and MumbaiWood– are now being actively promoted on social media with a post reach on Facebook of more than 1,32,265 at the end of July 2017. Exhibitors can follow PDA Trade Fairs social media and post on its wall, telling buyers what they are exhibiting at MumbaiWood:

 

Social Media  Username
Facebook @mumbaiwood2017
Twitter @mumbaiwood2017
LinkedIn Indiawood

 

 The market reaction speaks for itself, with significantly more exhibitors booked for 2017 and high visitor registrations; we’re set for a brilliant event in October.