Xylexpo was held from 24 to 28 May 2016 in Milan at the fieramilano expo center. It was a major event for industry professionals in the woodworking technology business. For the first time in Italy, Eumabois decided to organize a collective area in collaboration with fieramilano for the exhibitions supported by the Federation.
The initiative was very helpful for all the organizers involved, who could distribute their promotion brochures inside the area. The meeting area hosted several meetings and visitors could find all information and materials about the most important international exhibitions at one stand.
Once again, the Eumabois collective area has proved to be an effective marketing tool for the European association, that will implement similar initiatives in the future, for sure at Ligna 2017, but possibly also in other locations in the medium term.
Carlo Alberto Strada