Managing Director-NürnbergMesse India Pvt. Ltd


We at Modern Woodwork INDIA have published in May issue an article emphasising the significant development for Indian Woodworking Industry that is: “NürnbergMesse has taken over the INDIAWOOD, DELHIWOOD & MUMBAIWOOD exhibitions”.  We are pleased to publish in current issue exclusive conversations with Sonia Prashar, Managing Director – NürnbergMesse India Pvt. Ltd to apprise the readers further in this context, in the backdrop of forthcoming edition of Delhiwood 2019.


Q. Modern Woodwork: Congratulations for taking over Indiawood, Delhiwood & Mumbaiwood Shows in India under the banner of NürnbergMesse’s and joining the network of HOLZ -HANDWERK.  What are your views about Indian Woodworking & Furniture industry?
A. Sonia Prashar: Thank you for your warm wishes!
As you are aware the woodworking industry in this region is undergoing an unprecedented level of change principally due to the huge demand and supply gap which is resulting in exceptional innovation and new product development.
Rapid urbanization, rising investment in the Indian retail sector and the growing demand for modular, compact and functional furniture is expected to positively impact the growth of the furniture market in near future. Apart from this, the 100 percent FDI policy for townships and settlements development project is expected to attract more foreign investors in the real estate sector. The rising demand for high-end furnitureis envisioned to bolster the growth of India furniture market by end of 2024.
Also, factors like demonetization, implementation of GST etc.will aid the growth of India furniture market.
The much awaited, Swedish giant IKEA Group’s entry into India will definitely accelerate expansion of the country’s organized furniture market. Ikea is expected to bring on the much-needed standardization (in terms of quality, raw materials, design, supply chain etc) to an extremely fragmented furniture market and thus provide consumers with more reasons to turn to the organized space.
Moreover, the technological developments such as availability of high speed internet, the growing number of smartphone users across the country and online shopping is enhancing the furniture e-retail sector in India.
Bringing innovation and technological advancement across all stages of furniture manufacturing and woodworking will be the prime focus of the woodworking events.


Q. Modern Woodwork: NürnbergMesse is one of 15 largest Exhibition Companies in the world . We look forward to further expansion of Indiawood& other Shows as the expertise and infrastructure from NürnbergMesse should add to the momentum. Readers would like to know what are your strategies to take the three Shows to even bigger height.
A. Sonia Prashar: Indiawood, Delhiwood and Mumbaiwood are a perfect fit for the NürnbergMesse Group portfolio. All four events will benefit from the mutual synergy, cross promotion and cooperation.
NürnbergMesse believes in creating a global cluster of similarly themed events around the world and then use the respective networks to make the whole product family grow.
Our goal is to make Indiawood, Delhiwood and Mumbaiwood stronger, larger and more international. We will be working in close cooperation with PDA Trade Fairs and EUMABOIS. We want to make the events more relevant especially for the companies from south Asia region, and to achieve continuous quality improvements for exhibitors and visitors.
With our expertise and worldwide network NürnbergMesse will definitely increase the international presence as well as exhibit categories with relevant product profiles to take the three events to greater heights. With NürnbergMesse’s global connects special country pavilions and group participations also can be expected in the following editions of our shows.


Q. Modern Woodwork: We at Modern Woodwork are curious about whether you are planning to add more categories in woodworking to make the forthcoming editions of the Shows more wide-ranging. Your opinion?
A. Sonia Prashar: Yes, adding more exhibit categories to the existing profiles will only strengthen the brands. NürnbergMesse’s subject expertise will help to focus & improve on complementing profiles such as: Components, Semi-finished materials, Finished components (non-wood as well) for furniture-making and interior finishing.


Q. Modern Woodwork: In European Shows they have separate Halls for artisans where they display Wooden Handicrafts made by them. Do you have any schemes  to incorporate the wooden handicraft sector in to your shows on similar lines?
A. Sonia Prashar: I do understand the significance and sentiments that Indian handicrafts have in the country’s economy. The handicrafts industry not only preserves the cultural heritage but provides employment and also generates substantial foreign exchange for the country. If our shows can offer a platform to promote artisans spread over length and breadth of the country and also to encourage new entrants in the crafts activity, we are open to exploring ideas and opportunities.


Q. Modern Woodwork: Delhiwood 2019 is round the corner –  Do you have any plans to add Furniture section / Flooring sections as Concurrent shows?
A. Sonia Prashar: We are quite pleased with the progress made so far with DelhiWood 2019 having sold more than 60% of gross space in four weeks from opening the floorplan for bookings. The upcoming edition will be larger than the last edition in 2017. We are all looking forward to it.
One of the biggest strengths of the woodworking brands is that the shows are focused on the machinery and material segment of the woodworking industry. The buyer and seller matchmaking segments are well defined for this edition. Any further additions to the product display portfolio is matter of the future editions.
Of course, we have a sizable number of participants from the flooring segment which will become a full-fledged product category at the shows attracting more and more relevant buyer groups such as architects, builders and interior designers.


Modern Woodwork applauds Sonia Prashar & NürnbergMesse India Team for their ambitious strategies and for their goal to take all the three shows to great heights. Readers should watch this space in next issues for further inputs from NürnbergMesse India.